{"product_id":"protocol-01-purewash-elixir-liquid-textile-concentrate","title":"No. 100L PureWash | Elixir (Liquid Textile Concentrate)","description":"\u003cdiv style=\"font-family: 'Georgia', serif !important; background-color: #050c16 !important; padding: 40px 15px !important; border: 1px solid rgba(197, 160, 89, 0.3) !important; color: #cbd5e0 !important; max-width: 900px; margin: 0 auto; box-sizing: border-box;\" class=\"mbc-listing\"\u003e\n\u003cdiv style=\"text-align: center !important; margin-bottom: 40px !important;\" class=\"mbc-header\"\u003e\n\u003ch2 style=\"color: #c5a059 !important; text-transform: uppercase !important; letter-spacing: 3px !important; font-size: 0.85em !important; font-weight: bold !important; margin-bottom: 15px !important;\" class=\"mbc-label\"\u003eLeaf + Linen | Protocol No. 100L\u003c\/h2\u003e\n\u003ch1 style=\"font-size: calc(2em + 1.5vw) !important; color: #ffffff !important; margin-top: 0 !important; margin-bottom: 15px !important; font-weight: 400; letter-spacing: 1px; line-height: 1.2;\" class=\"mbc-title\"\u003ePureWash Foundation\u003c\/h1\u003e\n\u003cp style=\"font-size: 0.9em !important; color: #c5a059 !important; margin-bottom: 25px !important; font-style: italic;\" class=\"mbc-format-link\"\u003ePrefer a liquid concentrate? \u003ca style=\"color: #ffffff; text-decoration: underline; font-weight: bold;\" href=\"\/products\/purewash-elixir\"\u003eShop the Textile Elixir Ritual here.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"font-size: 1.1em !important; color: #cbd5e0 !important; max-width: 750px; margin: 0 auto; line-height: 1.8; font-style: italic; font-weight: 300;\"\u003eThe mineral-based cornerstone of the Leaf + Linen ritual. PureWash Foundation is a bio-enzymatic restoration powder designed to lift organic soils, brighten whites, and deeply cleanse luxury fibers without the use of toxic fillers or optical brighteners.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background-color: #0a192f !important; border: 1px dashed #c5a059 !important; padding: 30px 20px !important; margin-bottom: 40px !important; text-align: center !important; box-sizing: border-box;\" class=\"mbc-value-box\"\u003e\n\u003ch4 style=\"text-transform: uppercase !important; letter-spacing: 2px !important; font-size: 0.9em !important; color: #ffffff !important; margin-bottom: 15px !important;\"\u003eThe One-Scoop Restoration\u003c\/h4\u003e\n\u003cp style=\"font-size: 0.95em !important; color: #cbd5e0 !important; line-height: 1.6 !important; margin-bottom: 20px !important; font-weight: 300;\"\u003eTraditional laundry powders are 70% bulk salts and inert fillers. We have removed the volume to double the active bio-mineral power per protocol.\u003c\/p\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; justify-content: center; align-items: center; gap: 8px; font-size: 1.05em; font-weight: 400; color: #cbd5e0;\"\u003e\n\u003cspan style=\"text-decoration: line-through; opacity: 0.5; font-size: 0.95em;\"\u003eTraditional Soap: 1\/4 Cup \/ load\u003c\/span\u003e \u003cspan style=\"color: #c5a059; font-size: 1.3em; transform: rotate(90deg); margin: 2px 0; display: inline-block;\"\u003e→\u003c\/span\u003e \u003cspan style=\"color: #ffffff; font-weight: bold;\"\u003ePureWash: 1–2 Tablespoons \/ cycle\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp style=\"font-size: 0.8em; font-style: italic; color: #c5a059; margin-top: 20px; letter-spacing: 1px; text-transform: uppercase; line-height: 1.4;\"\u003eMaximum yield • Molecular cleaning power • Zero plastic fillers\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch4 style=\"text-transform: uppercase; letter-spacing: 3px; font-size: 0.85em; color: #c5a059; margin-top: 40px; margin-bottom: 25px; text-align: center; border-bottom: 1px solid rgba(197, 160, 89, 0.2); padding-bottom: 15px; font-weight: 400;\" class=\"mbc-section-title\"\u003eThe Aromatic Library\u003c\/h4\u003e\n\u003cdiv style=\"display: grid; grid-template-columns: repeat(auto-fit, minmax(250px, 1fr)); gap: 20px; margin-bottom: 40px;\" class=\"scent-grid\"\u003e\n\u003cdiv style=\"border-left: 2px solid #c5a059; padding-left: 15px;\" class=\"scent-item\"\u003e\n\u003cspan style=\"font-weight: bold; color: #ffffff; text-transform: uppercase; letter-spacing: 1px; font-size: 0.85em; display: block; margin-bottom: 5px;\" class=\"scent-name\"\u003eLinen + Lace\u003c\/span\u003e \u003cspan style=\"font-size: 0.9em; color: #cbd5e0; font-style: italic; line-height: 1.4; font-weight: 300;\" class=\"scent-desc\"\u003eLemon, mandarin, and cotton blossom with rose nuances. The fresh heritage classic.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border-left: 2px solid #c5a059; padding-left: 15px;\" class=\"scent-item\"\u003e\n\u003cspan style=\"font-weight: bold; color: #ffffff; text-transform: uppercase; letter-spacing: 1px; font-size: 0.85em; display: block; margin-bottom: 5px;\" class=\"scent-name\"\u003eOcean's Embrace\u003c\/span\u003e \u003cspan style=\"font-size: 0.9em; color: #cbd5e0; font-style: italic; line-height: 1.4; font-weight: 300;\" class=\"scent-desc\"\u003eRefined sea salt meets delicate orchid florals. A sophisticated, spa-grade experience.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border-left: 2px solid #c5a059; padding-left: 15px;\" class=\"scent-item\"\u003e\n\u003cspan style=\"font-weight: bold; color: #ffffff; text-transform: uppercase; letter-spacing: 1px; font-size: 0.85em; display: block; margin-bottom: 5px;\" class=\"scent-name\"\u003eCoastal Waters\u003c\/span\u003e \u003cspan style=\"font-size: 0.9em; color: #cbd5e0; font-style: italic; line-height: 1.4; font-weight: 300;\" class=\"scent-desc\"\u003eCrisp, ozonic shore essence. Expansive, like an open window by the sea.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border-left: 2px solid #c5a059; padding-left: 15px;\" class=\"scent-item\"\u003e\n\u003cspan style=\"font-weight: bold; color: #ffffff; text-transform: uppercase; letter-spacing: 1px; font-size: 0.85em; display: block; margin-bottom: 5px;\" class=\"scent-name\"\u003eBotanical Zen\u003c\/span\u003e \u003cspan style=\"font-size: 0.9em; color: #cbd5e0; font-style: italic; line-height: 1.4; font-weight: 300;\" class=\"scent-desc\"\u003eEnergizing Green Tea and bright Lemongrass. Revitalizing and zesty.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border-left: 2px solid #c5a059; padding-left: 15px;\" class=\"scent-item\"\u003e\n\u003cspan style=\"font-weight: bold; color: #ffffff; text-transform: uppercase; letter-spacing: 1px; font-size: 0.85em; display: block; margin-bottom: 5px;\" class=\"scent-name\"\u003eWelcome Home\u003c\/span\u003e \u003cspan style=\"font-size: 0.9em; color: #cbd5e0; font-style: italic; line-height: 1.4; font-weight: 300;\" class=\"scent-desc\"\u003eGrounding warm spice and soft invitations. Cozy and familiar.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border-left: 2px solid #c5a059; padding-left: 15px;\" class=\"scent-item\"\u003e\n\u003cspan style=\"font-weight: bold; color: #ffffff; text-transform: uppercase; letter-spacing: 1px; font-size: 0.85em; display: block; margin-bottom: 5px;\" class=\"scent-name\"\u003eFragrance Free\u003c\/span\u003e \u003cspan style=\"font-size: 0.9em; color: #cbd5e0; font-style: italic; line-height: 1.4; font-weight: 300;\" class=\"scent-desc\"\u003ePure, hypoallergenic performance for the most sensitive sanctuaries.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4 style=\"text-transform: uppercase; letter-spacing: 3px; font-size: 0.85em; color: #c5a059; margin-top: 40px; margin-bottom: 25px; text-align: center; border-bottom: 1px solid rgba(197, 160, 89, 0.2); padding-bottom: 15px; font-weight: 400;\" class=\"mbc-section-title\"\u003eSelect Your Vessel \u0026amp; Size\u003c\/h4\u003e\n\u003cdiv style=\"display: grid; grid-template-columns: repeat(auto-fit, minmax(140px, 1fr)); gap: 12px; margin-bottom: 40px;\" class=\"mbc-grid\"\u003e\n\u003cdiv style=\"border: 1px solid #c5a059; padding: 20px 10px; text-align: center; background-color: #0a192f; box-sizing: border-box;\" class=\"mbc-card featured\"\u003e\n\u003cspan style=\"font-size: 9px; text-transform: uppercase; color: #c5a059; font-weight: bold; letter-spacing: 1px; display: block; margin-bottom: 8px;\" class=\"mbc-badge\"\u003eThe Master Anchor\u003c\/span\u003e\n\u003ch5 style=\"margin: 0; font-size: 1em; color: #ffffff; font-weight: 400; line-height: 1.3;\"\u003e5lb Handled Master Jar\u003c\/h5\u003e\n\u003cspan style=\"color: #ffffff; font-weight: bold; font-size: 1.2em; display: block; margin-top: 8px;\" class=\"mbc-price\"\u003e$62.00\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border: 1px solid rgba(197, 160, 89, 0.2); padding: 20px 10px; text-align: center; background-color: #050c16; box-sizing: border-box;\" class=\"mbc-card\"\u003e\n\u003cspan style=\"font-size: 9px; text-transform: uppercase; color: #cbd5e0; font-weight: bold; letter-spacing: 1px; display: block; margin-bottom: 8px;\" class=\"mbc-badge\"\u003eMaster Refill\u003c\/span\u003e\n\u003ch5 style=\"margin: 0; font-size: 1em; color: #ffffff; font-weight: 400; line-height: 1.3;\"\u003e5lb Eco-Refill Pouch\u003c\/h5\u003e\n\u003cspan style=\"color: #ffffff; font-weight: bold; font-size: 1.2em; display: block; margin-top: 8px;\" class=\"mbc-price\"\u003e$58.00\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border: 1px solid #c5a059; padding: 20px 10px; text-align: center; background-color: #0a192f; box-sizing: border-box;\" class=\"mbc-card featured\"\u003e\n\u003cspan style=\"font-size: 9px; text-transform: uppercase; color: #c5a059; font-weight: bold; letter-spacing: 1px; display: block; margin-bottom: 8px;\" class=\"mbc-badge\"\u003eSignature Vessel\u003c\/span\u003e\n\u003ch5 style=\"margin: 0; font-size: 1em; color: #ffffff; font-weight: 400; line-height: 1.3;\"\u003e2lb Handled Jar\u003c\/h5\u003e\n\u003cspan style=\"color: #ffffff; font-weight: bold; font-size: 1.2em; display: block; margin-top: 8px;\" class=\"mbc-price\"\u003e$32.00\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border: 1px solid rgba(197, 160, 89, 0.2); padding: 20px 10px; text-align: center; background-color: #050c16; box-sizing: border-box;\" class=\"mbc-card\"\u003e\n\u003cspan style=\"font-size: 9px; text-transform: uppercase; color: #cbd5e0; font-weight: bold; letter-spacing: 1px; display: block; margin-bottom: 8px;\" class=\"mbc-badge\"\u003eStandard Refill\u003c\/span\u003e\n\u003ch5 style=\"margin: 0; font-size: 1em; color: #ffffff; font-weight: 400; line-height: 1.3;\"\u003e2lb Eco-Refill Pouch\u003c\/h5\u003e\n\u003cspan style=\"color: #ffffff; font-weight: bold; font-size: 1.2em; display: block; margin-top: 8px;\" class=\"mbc-price\"\u003e$30.00\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border: 1px solid rgba(197, 160, 89, 0.2); padding: 20px 10px; text-align: center; background-color: #050c16; box-sizing: border-box;\" class=\"mbc-card\"\u003e\n\u003cspan style=\"font-size: 9px; text-transform: uppercase; color: #cbd5e0; font-weight: bold; letter-spacing: 1px; display: block; margin-bottom: 8px;\" class=\"mbc-badge\"\u003eThe Trial\u003c\/span\u003e\n\u003ch5 style=\"margin: 0; font-size: 1em; color: #ffffff; font-weight: 400; line-height: 1.3;\"\u003e1lb Trial Pouch\u003c\/h5\u003e\n\u003cspan style=\"color: #ffffff; font-weight: bold; font-size: 1.2em; display: block; margin-top: 8px;\" class=\"mbc-price\"\u003e$16.00\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; gap: 30px; margin-top: 30px;\"\u003e\n\u003cdiv\u003e\n\u003ch4 style=\"text-transform: uppercase; letter-spacing: 2px; font-size: 0.85em; color: #c5a059; margin-bottom: 12px;\"\u003eThe Bio-Enzyme Intelligence\u003c\/h4\u003e\n\u003cp style=\"font-size: 0.95em; color: #cbd5e0; line-height: 1.7; font-weight: 300;\"\u003eOur 4-part enzyme system identifies and digests organic soils (proteins, starches, and fats) at the molecular source. PureWash Foundation doesn't just \"mask\" odors—it removes the bacteria that causes them, restoring the technical breathability of the fabric.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background-color: #0a192f; padding: 25px 20px; border: 1px solid rgba(197, 160, 89, 0.1); box-sizing: border-box;\"\u003e\n\u003ch4 style=\"text-transform: uppercase !important; letter-spacing: 2px !important; font-size: 0.85em !important; color: #c5a059 !important; margin-bottom: 12px !important;\"\u003eThe Restoration Ritual\u003c\/h4\u003e\n\u003cp style=\"font-size: 0.95em !important; color: #cbd5e0 !important; line-height: 1.6 !important; font-weight: 300;\"\u003eAdd 1 scoop (1 tbsp) directly to the drum. For deep whitening of sanctuary linens, use warm water to activate the technical \u003cstrong style=\"color: #ffffff;\"\u003eOxygen Bloom.\u003c\/strong\u003e Peak restoration occurs in high-clarity water.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-top: 50px; text-align: center; border-top: 1px solid rgba(197, 160, 89, 0.2); padding-top: 25px;\"\u003e\n\u003cp style=\"font-size: 9px; color: #c5a059; letter-spacing: 2px; text-transform: uppercase; font-weight: bold; line-height: 1.5; margin: 0;\"\u003eLeaf + Linen | Garment Care Rituals | Crafted in Rochester, NY\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Mama Be Clean","offers":[{"title":"64oz Workshop Jug \/ Ocean’s Embrace (Premium) — Sea Salt \u0026 Orchid","offer_id":44949616361608,"sku":null,"price":77.0,"currency_code":"USD","in_stock":true},{"title":"64oz Workshop Jug \/ Linen + Lace — Cotton Blossom \u0026 Light Floral 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Cotton Blossom \u0026 Light Floral Notes","offer_id":44949616787592,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true},{"title":"32oz Spouted Bag \/ Coastal Waters — Ozonic Shore Essence","offer_id":44949616820360,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true},{"title":"32oz Spouted Bag \/ Botanical Zen — Green Tea \u0026 Lemongrass","offer_id":44949616853128,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true},{"title":"32oz Spouted Bag \/ Welcome Home — Warm Grounding Spice","offer_id":44949616885896,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true},{"title":"32oz Spouted Bag \/ Fragrance Neutral — Pure \u0026 Hypoallergenic","offer_id":44949616918664,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true},{"title":"16oz Spouted Bag \/ Ocean’s Embrace (Premium) — Sea Salt \u0026 Orchid","offer_id":44949616951432,"sku":null,"price":24.0,"currency_code":"USD","in_stock":true},{"title":"16oz Spouted Bag \/ Linen + Lace — Cotton 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\u0026 Light Floral Notes","offer_id":44949617180808,"sku":null,"price":14.0,"currency_code":"USD","in_stock":true},{"title":"8oz Sample Bag \/ Coastal Waters — Ozonic Shore Essence","offer_id":44949617213576,"sku":null,"price":14.0,"currency_code":"USD","in_stock":true},{"title":"8oz Sample Bag \/ Botanical Zen — Green Tea \u0026 Lemongrass","offer_id":44949617246344,"sku":null,"price":14.0,"currency_code":"USD","in_stock":true},{"title":"8oz Sample Bag \/ Welcome Home — Warm Grounding Spice","offer_id":44949617279112,"sku":null,"price":14.0,"currency_code":"USD","in_stock":true},{"title":"8oz Sample Bag \/ Fragrance Neutral — Pure \u0026 Hypoallergenic","offer_id":44949617311880,"sku":null,"price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/5221\/4152\/files\/PureWash_LifeStyle.png?v=1775135553","url":"https:\/\/www.mamabeclean.com\/products\/protocol-01-purewash-elixir-liquid-textile-concentrate","provider":"Mama Be Clean","version":"1.0","type":"link"}